In China there are some mistakes in understanding and operation for customer relationship marketing.

This paper uses dynamic analysis, static analysis, qualitative analysis and quantitative analysis to study the basic point on customer relationship marketing theory preliminarily based on marketing and economic theory.

This research takes customer relationship marketing as the theoretical foundation of the study on virtual brand communities,it set up a study system of virtual brand communities research by using the methods of literature analysis,network questionnaire survey,homepage content analysis,case analysis.

Compared with traditional products marketing, the customer guided marketing possesses bigger superiority.

The Application Research of Customer Relationship Marketing in China s Commercial Bank Service Marketing;

The Customer Relation Marketing Strategy of Joymain Company;

Comparing and analyzing the characteristics of cooperation enterprises, running environment and customer relation asset management, the paper proposes such tactics of implementing the agreements as restraining exception, establishing returns, etc.

Service Recovery's Theory, Model and Empirical Analysis Based on Customer Relationship;

An Empirical Study of Service Encounter's Effect on Customer Relationship in Telecommunication Industry

The environmental changes and technological advance both make it necessary and urgent for enterprises to immplement customer relationship management.