Negative public opinions posses the functions of villain,absurd,destroying and cunning as their features,their crucial point is that the viewpoints of public opinions renounce justice and truth.

Media, as a main part of society and a coordinator and a communicator of social relations, undoubtedly should guide the public opinion properly, contributing to t.

To achieve such a goal, one key point is to preserve its leading function of the public opinion.

The legal news play a inunderestimable role in guiding correctly the guidance of public opinion in constructing the course of harmonious society of socialism and providing the fair legal environment for constructing the harmonious society.

The university newspaper must be firm in the correct guidance of public opinion,cooperate with the main task of the university and play an important.

Campus newspaper should build up position consciousness,insist on correct guidance of public opinion, and surrounding the position of current affairs to carry through p.

JIANG Ze-min takes news seriously, laying emphasis on the right direction of public opinion, which includes Party spirit of news integrating highly with spirit of the people, concept of news freedom subordinating to and serving national and public interest; concept of news reality basing on ideological route.

We should carry forward the Yan\'an Spirit and use it to guide the informationization reform,direction of public opinion and personnel training of the college newspaper and let the Yan\'an Spirit be full of new connotation.