The analysis of the theories about the guidance of ideological and public opinion and its development in practice is indispensable in the discussion of the guidance of ideological and public opinion in the communication of the harmonious culture.

Media, as a main part of society and a coordinator and a communicator of social relations, undoubtedly should guide the public opinion properly, contributing to t.

To achieve such a goal, one key point is to preserve its leading function of the public opinion.

The legal news play a inunderestimable role in guiding correctly the guidance of public opinion in constructing the course of harmonious society of socialism and providing the fair legal environment for constructing the harmonious society.

The university newspaper must be firm in the correct guidance of public opinion,cooperate with the main task of the university and play an important.

Campus newspaper should build up position consciousness,insist on correct guidance of public opinion, and surrounding the position of current affairs to carry through p.

JIANG Ze-min takes news seriously, laying emphasis on the right direction of public opinion, which includes Party spirit of news integrating highly with spirit of the people, concept of news freedom subordinating to and serving national and public interest; concept of news reality basing on ideological route.

We should carry forward the Yan\'an Spirit and use it to guide the informationization reform,direction of public opinion and personnel training of the college newspaper and let the Yan\'an Spirit be full of new connotation.

In the new stage of new era,to grasp an accurate consensus guidance must fully analyze on domestic and overseas situations,emphasize on the main point of party s propaganda thought working,keep party s principle,innovate propagating mode and method,fortify editors team construction,and must accelerate basic facility construction,so as to service for entirely fulfill the Scientific .