This essay,using characteristics of TV advertisements,starting from viewpoint of national cultural psychology,will explore how the TV advertisements should.

This article is meant to illustrate with examples that social political systems,economic conditions and national cultural psychology are the main causes to the changing of address forms.

Taking two pairs of contrastive colors red and yellow, white and black respectively representing different aesthetic views of the two nations for example, this paper analyzes the interrelationship between colors and national cultural psychology, aiming to compare the C.

The conclusion is that advertisement language must conform to national culture psychology,must accord with public s receive capability and must respect human dignity without resentment.

All the differences are closely related to national culture psychology.

This paper holds that "the water" of The Book of Songs has expressed national culture psychology and that artistic experiences of which have benefited the later generation until the Chinese modern literature.

The letter presented his truest personal love and hatred, and also showed ethical psychological characters of loyalty, filial piety and natural religious belief.

The Chinese cultural psychology of the idioms in The Book of Songs;

The word-building of Chinese loanwords may be divided two kinds:transliteration and the joint of Chinese and foreign language,the Chinese cultural psychology such as tending to lucky things and avoiding terrible things,going in for the faddy and change,loving the foreign things,choosing the briefness,these main psychologies have important influence on the word-building of the loanwords.

The influence of psychological structure of national culture on higher education;