In the building of a harmonious society macro background,construction of the Chinese national psychological quality which is rich with deep cultural connotation.

The healthy national psychological quality is one of the basis of constructing the socialist harmonious society.

The conclusion is that advertisement language must conform to national culture psychology,must accord with public s receive capability and must respect human dignity without resentment.

All the differences are closely related to national culture psychology.

This paper holds that "the water" of The Book of Songs has expressed national culture psychology and that artistic experiences of which have benefited the later generation until the Chinese modern literature.

This essay,using characteristics of TV advertisements,starting from viewpoint of national cultural psychology,will explore how the TV advertisements should.

This article is meant to illustrate with examples that social political systems,economic conditions and national cultural psychology are the main causes to the changing of address forms.

Taking two pairs of contrastive colors red and yellow, white and black respectively representing different aesthetic views of the two nations for example, this paper analyzes the interrelationship between colors and national cultural psychology, aiming to compare the C.