On students bad reading psychology and its correction;

This paper expounds the concept of the reading psychology and the contents of the research on the reading psychology, probes into reader’s psychological characteristic of personality and the methods for researching reader’s reading psychology, and discusses the development trends of the research on reader’s reading psychology.

Based on university students reading feature,this paper analyzes their incorrect reading psychology and bad reading manners,and suggestes several practicable educational countermeasures in order to guid students to set up proper reading psychology and reading manners.

This paper analyzes the new demand of modern people s shopping psychology and the new change of modern people s shopping behavior,and illustrates the way to carry out humanized design inside modern shopping center,in order to do well interior design of modern shopping center from the angle of environmental psychology and to offer people more satisfied places for shopping.

From the perspectives of language,social customs and purchasing psychology,this article analyses how cultural differences influence translation of advertisement.