Ta-kung Daily,a representative of contemporary Chinese newspapers,whose medical advertisements boasted of the major features of advertisements on newspapers at that time,provides us with important materials to study contemporary advertisement industry.

Study on the Countermeasures of Standard Administration of Medicine Advertisement;

Some organ of medicine utilizes advantage of information to gain their interest through putting artificial ad of medicine while ignoring social benefit.

With the steady increase of advertising, the illegal advertisements appeared in almost any media and whether medical advertisement should be forbidden or not is argued drastically.

Purpose:The author of this article tries to investigate the acceptable degree related to medical advertisements by the public,analyze its reason and try further to find the solutions to the problem of medical advertisements.

The rampancy of illegal medical advertisement infringed on the interest of consumer, violated the social economic order, and even affected the image and the public trust of media.

Nowadays,the medical advertisements management style is state-oriented in China,which consists of censor- ship and subsequent supervision.