This paper uses Cooperative Principle to analyze drug advertising language by examining its four maxims respectively to see how they are violated in drug advertisement.

Recently, lots of irregularity drug advertisement appeared with new forms.

Discussing the Countermeasures to Supervise the False Drug Advertising

Objective To analyze the standard of drug advertising among the mass media in Guangdong province in 2007,to classify the form of illegal drug advertising,to put forward countermeasures for guiding consumers rational treatment of drug advertising.

In today s China, since the relevant regulations on medicine advertising are far from being perfect and the medicine advertising market is in bad order, opportunism becomes rampant and a flood of illegal medicine advertisements appear, seriously affecting the health and life of the public.

In the market economy, medicine advertising is a most favorable competitive means for medicine producers.

This paper introduced the background,objectives and principles of the classify about illegal pharmaceutical advertisement,and also put forward some suggestions about the classify which will be adopted.

Based on the special function of safeguarding the safety and effectiveness of drug, SFDA has actively taken various measures to participate in supervision of illegal drug advertisements in order to bring them under control.

Legal Consideration on False Medicine Ads;