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1)  illegal pharmaceutical advertisement
违法药品广告
1.
This paper introduced the background,objectives and principles of the classify about illegal pharmaceutical advertisement,and also put forward some suggestions about the classify which will be adopted.
违法药品广告分类的背景、目的及原则进行介绍,对今后采取的分类方式提出建议。
2)  illegal drug advertisements
药品违法广告
1.
Based on the special function of safeguarding the safety and effectiveness of drug, SFDA has actively taken various measures to participate in supervision of illegal drug advertisements in order to bring them under control.
药品违法广告直接影响药品的正确、合理使用,甚至危害公众的健康和患者的生命安全。
3)  illegal advertisements
违法广告
1.
To regulate these new patterns of illegal advertisements,the author suggests that new measures should be taken,such as: "in-depth supervision",special jur.
随着对违法广告整治力度的不断加大,为逃避监管,部分药品、医疗器械、保健食品广告的经营者通过发布形式合法的广告,如:免费赠送医药书刊、地方保健食品/用品文号的产品广告、软广告、招收健康俱乐部会员、免费赠药等形式进行虚假宣传等违法活动。
4)  drug advertisement
药品广告
1.
This paper uses Cooperative Principle to analyze drug advertising language by examining its four maxims respectively to see how they are violated in drug advertisement.
本文从广告语言的语用语境出发,以格赖斯的合作原则理论为依据,对药品广告进行语用分析。
2.
Recently, lots of irregularity drug advertisement appeared with new forms.
近几年,违法药品广告呈上升趋势,新的违法药品广告形式不断出现,违法药品广告对社会的危害不容忽视,政府、企业、广告商和消费者都应承担起对违法药品广告的监管。
5)  medicine advertising
药品广告
1.
In today s China, since the relevant regulations on medicine advertising are far from being perfect and the medicine advertising market is in bad order, opportunism becomes rampant and a flood of illegal medicine advertisements appear, seriously affecting the health and life of the public.
当前,我国药品广告行业的相关制度还未完善,药品广告市场秩序较为混乱,机会主义乘机兴风作浪,大量违法药品广告肆无忌惮的粉墨登场,严重影响了人民群众的身体健康和生命安全。
2.
In the market economy, medicine advertising is a most favorable competitive means for medicine producers.
药品广告是市场经济中颇受药品生产经营者青睐的竞争手段,同时,也是处于信息劣势地位的消费者了解特定药品之疗效和安全性的重要途径。
6)  Drug Advertising
药品广告
1.
Discussing the Countermeasures to Supervise the False Drug Advertising
浅谈我国虚假药品广告的监管对策
2.
Objective To analyze the standard of drug advertising among the mass media in Guangdong province in 2007,to classify the form of illegal drug advertising,to put forward countermeasures for guiding consumers rational treatment of drug advertising.
目的分析广东地区2007年大众媒介药品广告规范性情况,对药品广告违规形式进行归类分析,提出对策,指导消费者理性对待药品广告。
补充资料:动画广告


动画广告
motion picture advertising

动画广告(motion pieture advertising)借助动画手法拍摄制作的一种将视、听、动融为一体的广告。常见的有平面动画、三维动画和卡通动画等形式,多采用电视、电影媒体播出。此类广告优势是生动活泼,充满情趣,尤其适合面向儿童消费者。有些不便做直观实物展示的产品和生活场景,也可采用此种形式。 (王丽撰牟文博审)
说明:补充资料仅用于学习参考,请勿用于其它任何用途。
参考词条