Based on the concept of "focus the attention on the costumers"--- the center of the modern enterprise quality management,this article has analyzed and described the issues of this topic.

The Customer Relation Marketing Strategy of Joymain Company;

Comparing and analyzing the characteristics of cooperation enterprises, running environment and customer relation asset management, the paper proposes such tactics of implementing the agreements as restraining exception, establishing returns, etc.

Service Recovery's Theory, Model and Empirical Analysis Based on Customer Relationship;

An Empirical Study of Service Encounter's Effect on Customer Relationship in Telecommunication Industry

The environmental changes and technological advance both make it necessary and urgent for enterprises to immplement customer relationship management.

At the same time,the competitive focus of supermarkets has turned from competition of price and goods combination to how to obtain key customers,while many Chinese supermarkets are still taking traditonal mass marketing strategies.