A new thought about the content system of general psychology;

This article investigates the achievement of current Curriculum reform in general psychology, and makes further analysis about the nature and role of the curriculum, then points out the direction of instructional reform on general psychological curriculum.

In the system of concept of the current general psychology the confused concepts that are exported,fabricated and borrowed full of logical contradiction,it is not only difficult for the teaching process and scientific popularization but also inconvenient for theoretical communication.

Advertising psychology is the applications of psychology knowledge and its methods on advertising field,which is also the fundamental course in advertising program.

It is very important to strengthen the research of general physics and promote teachers’ understanding of it.

The paper analyse the current situation of General physics teaching, put forward basic way of reform in teaching content and course system on general physics; Structural a teaching models with the students as main body, and teaching way of three sectors guidance.