The paper centers on the easily ignored passive experiment psychology in physics experiment teaching.

This paper reflects and explores the aspects of realizing the significance of psychological experiment teaching,reforming the teaching contents and methods,perfecting the psychological experiment test system and laboratory management system and strengthening the .

The paper probes into the demand for nurturing the qualified personnel required in the knowledge economy, analyses the differences between present situation of the psychological experiment teaching and cultivating the personnel, expounds exploration and practice made in psychological experiment teaching reforms.

In the paper, the study is presented on how to cultivate students ability of evaluating experiments in psychological experiment teaching.

Advertising psychology is the applications of psychology knowledge and its methods on advertising field,which is also the fundamental course in advertising program.

A new thought about the content system of general psychology;

This article investigates the achievement of current Curriculum reform in general psychology, and makes further analysis about the nature and role of the curriculum, then points out the direction of instructional reform on general psychological curriculum.

In the system of concept of the current general psychology the confused concepts that are exported,fabricated and borrowed full of logical contradiction,it is not only difficult for the teaching process and scientific popularization but also inconvenient for theoretical communication.

Research and practice on the application of experimental psychology to the travel map s symbol design-a case study of the confusing differentiation experiment;

The Construction of the Content and System of Experimental Psychology Textbook in Vocational and Technological Institute;

Driving characteristics and its synthetic appraisal based on experimental psychology;