Outdoor lifestyle brand, Kolon Sport presented a sustainable outdoor fashion show at Shanghai's Xintiandi, the affluent entertainment district on Thursday.

The show drew inspiration from the brand's innovative spirit and ESG concept "EARTH MATTERS," presenting Kolon's 2025 Spring/Summer collection, 2024 Fall/Winter collection, the high-end fishing product line Weather Monster, and collaborative comfy designs.

The designs creatively incorporated tarpaulin, tents and various outdoor gear such as trekking poles, sleeping bags, and fishing equipment as well as styling accessories, showcasing a distinctive outdoor aesthetic.

Moreover, natural elements such as bouquets and green plants were used as embellishments at the show, expressing the brand's commitment to sustainable fashion.

Brand ambassador, actress Liu Shishi, attended Kolon's camping-inspired event on Sept 22 at Xintiandi. The 8-day festival integrated diverse outdoor cultures and sustainable development concepts to create a unique camping space in the urban center.

Established in 1973 in South Korea, Kolon Sport is an outdoor lifestyle brand advocating for quality outdoor living experiences.