Literature review,questionnaire survey,expert interview and mathematical statistics are employed in this article to conduct an in-depth research into the development situation of university sports events in the hope of objectively and comprehensively reflecting the influence of university sports events on university sports spirit culture.

Research on the effect of Hosting Big Sports Events to the GNH and the Construction of Interrelated Measurement Index Systems;

A Research on the Development of the Marketing Strategy of Sports Events;

Many sports events have procedure for on-spot audience draw.

Marketing tactics of TV relay right of sports competition in China;

Co-branding of sports competition and city brands in city marketing;

Risk management of sports competitions;

A Research on Volunteers Degree of Satisfaction in Large-scale Sport events——A Case Study of the 11th IAAF World Junior Championships-Beijing 2006;

On the Basic Model of the Management for Macro Sport Events -An Analysis of the Management of the 2002 Gay Games in Sidney;

A road to making sports games on TV programs entertaining——A discussion about the TV program "Grand Show of National Ping Pong"aired by Hunan Satellite TV;

A Research on the Concept of Operation and Management of Sports Games;