By analyzing some translation examples of Chinese kinship terms from three aspects:address for courtesy/modesty,address from the angle of another relative and fictive kinship address,the author tries to prove the importance of culture knowledge and translator s creativeness in the translation of cultural words.

On the basis of the analysis of the four main forms of the variation of nominal vocatives denoting respect,the paper explores the social and psychological reasons behind the violation of the norms of solidarity and power,and the pragmatic functional reasons which include mode,ends and the force.