To gain new insights in this important area,the study examines,in online context,five key influences on the evaluation of peer recommendation information that may explain how eWOM influences consumers’ decision making and attitude formation: peer-to-peer tie strength,consumer website relationship,expertise of source,site trustworthiness and expertise of seeker.

Web credibility is an important standard to assess whether the enterprise web is successful or not.

Structural comparing algorithm based on trusted base points;