The precondition for rural insurance development is to enhance the insurance awareness of rural population,therefore publicity work for insurance is exceptionally important.

Since the con- vention of 16th CPC Congress,the insurance industry,the educational field and other social institutions have did a lot work in promoting insurance-related education,which is very positive for the improvement of the risk and insurance awareness of the public,education of high-quality insurance professionals,and better and faster development of the insurance industry.

It is a important part and task in the university education, that the insurance education should be enhanced, and the insurance awareness of university students should be improved, which will play an important role in forming the insurance awareness of all people.

At present, it is faced with deficiency of agricultural investment and governmental policies to stimulate it, shortage of insurance consciousness.

The deficiencies in consciousness education in colleges and universities are summarized in this paper.

In the age of Internet, the consciousness education is not only the soul of digital culture of university but also the core component of the national higher-education system.

In order to make an estimation of the qualification level of current college students and to explore efficient ways of teacher training,an investigation was conducted in eight teachers′ colleges,via questionnaire,on the students′ education awareness,knowledge integration,and teaching competence.

Surveys have shown that the status of "female-peasant workers", especially in literacy, education awareness, is very worried This is have great relationsh.

And the educational account refers to the process by which a teacher improves his educational life,the self-educational consciousness,educational proficiency,quality of educational career,and further growth of the teacher.

The subjective fact of influencing the educational value orientation is educational consciousness.