This paper makes a brief introduction of Gongyuyan national scenic spot,and then analyzes the necessity and feasibility of carrying out design ecotourism product design in Gongyuyan national scenic spot.

The abundant and characteristic ecotourism resources in the coastal region of Fujian Province provided a good foundation for developing coastal ecotourism products.

propes into the development tactics of ecotourism resources and ecotourism products.

Because of the under-development and the existence of sharp conflicts between inhabitant and land in middle-west China,the healthy quality protection of Chinese ecotourism products largely depends on the non-continuous short-term sponsorship of foreign organizations.

In principle the image design for ecotourism products should be given special prominence to their intrinsic characteristics of natural ecotourism resources, and dredging up culture connotations and updating according to times feature.

Based on a serial researches on the ecotourism resources and ecotourism development conditions, in accordance with the dual characters of ecotourism, the system of ecotourism products is constructed, which includes the natural ecotourism products, the human ecotourism products and 20 ecotourism projects.

Along with the transformation of the international tourism market from the traditional tourism products to diversified tourism products,ecotourism products were accepted by people,and developing forward deeply to experience and cognitive level.