1) brand profit and loss
品牌损益
1.
Based on customer perception of logistics service quality, the paper establishes a customer perception and evaluation model based on logistics outsourcing and uses game theory to study the game analysis results between the brand profit and loss of the logistics outsourcing enterprise and 3PL enterprise under the environment of customer perception.
以最终消费者对物流服务质量的感知为出发点,构建了企业物流外包模式下的消费者感知与评价模型,并应用博弈论对消费者感知情境下的外包企业品牌损益与第三方物流企业的博弈结果进行了研究。
2) brand benefit
品牌效益
1.
Simple economic analysis for promoting brand benefit by brand integration;
以品牌整合提升品牌效益的简单经济学分析
3) brand equity
品牌权益
1.
Empirical Research of the Impact on Brand Equity by the Brand Extensions;
品牌延伸对品牌权益影响之实证研究
2.
Research of Corporation Brand Equity Protection Based on Consumer Cognition;
基于消费者认知的企业品牌权益保护研究
3.
To start with the concept of brand equity,this paper surveyed and made a clear thread of the latest research achievement in it.
品牌权益是关于品牌研究的前沿理论。
4) brand earnings
品牌收益
5) statement of merchandise loss and gain
商品损益表
6) social brand of public service
公益性社会品牌
1.
A study in the inherent laws for forming a social brand of public service for youth;
青年公益性社会品牌塑造规律研究
补充资料：品牌
品牌——
品牌是一个商品名称和商标的总称，它可以用来辨别一个卖者和卖者集团的货物或劳务，以便同竞争者的产品相区别。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条