This paper select the representative "Southern Weekly" for example to analyze its year special issue characteristic from the aspects of report angle,inherited with the innovation,brand management strategy.

Since it entered China around 1994, the Internet has exerted aremarkable impact on the mainstream news media in the way of communication mode, agenda setting and reporting perspective.

The article,taking Gan Jianhua′s The Iron-willed Sword and GoodPerson Under Heaven for examples,inquires into the depth of in-depth reports which rests with the choice of the cultural perspectives of the reporter.

News of science trend, comments, and in-depth reports should be published.

Since the 1980s, in-depth reports have become one of the most important ways and means of news in newspapers and television news.

The characters of the news network s deep report in view of London bomb blasts event;

And the location of theme is the key point that determines the success of deep report.

The author expounds the character, the reasons of emerging and changing of “deep report”, and somethings that should be paid attention to.

Dignity Reflected from Depth——Analysis on the Xiaoxiang Morning s in-depth report style;

The Narrative Characteristic of Integrative In-depth Report on the Newspaper;

On elements features of in-depth reporting;

The Aesthetics Dimensionality of Sports In-depth Reporting

On the In-depth Reporting of TV News