1) input of brand
品牌投入
2) brand investment
品牌投资
1.
In this paper,the key function of brand equity is to reduce the transaction costs,and brand investment is in an equilibrium solution when consumer specialized asset and corporate market share are crossing.
品牌资产核心功能是降低交易费用,消费者专用资产与企业产品市场占有率相交时,品牌投资有均衡解。
2.
Analyzing the nature of the transaction costs of corporate brand equity,the essay points out that the key function of brand equity is to reduce the transaction costs,and brand investment is in an equilibrium solution when consumer specialized asset and corporate market share are crossing.
分析了企业品牌资产交易费用的本质,指出,品牌资产核心功能是降低交易费用,消费者专用资产与企业产品市场占有率相交时,品牌投资有均衡解。
3) brand placement
品牌植入
1.
Differed from clearly purpose of traditional commercial, brand placement has good brand communication effect because of its invisible business purpose.
不同于传统广告商业目的的明示性,在媒介情境中进行的品牌植入,由于品牌信息融入媒介情境之中使得传播隐性化,品牌传播具有很好的效果。
4) inputs
投入品
1.
Analysis on related problems of inputs and consumers about the service product of large games;
关于大型体育赛事服务的生产投入品及消费主体的讨论
2.
We have successfully formed a series of complete management systems and set up the whole monitoring system of inputs tentatively of sea water net boxes cultivation throu.
随着国际贸易中"绿色壁垒"的层出不穷和国内市场对水产品质量安全的不断提高,2006年象山县水产养殖技术推广站开展了《海水网箱养殖出口基地规范化管理》项目,通过项目的开展形成了一系列完善的管理制度,并初步建立了海水网箱养殖投入品全程监测体系,提高了全县网箱养殖水产品质量安全,推动了本地水产养殖业的健康发展。
6) new brand introduction
新品牌引入
补充资料：品牌
品牌——
品牌是一个商品名称和商标的总称，它可以用来辨别一个卖者和卖者集团的货物或劳务，以便同竞争者的产品相区别。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条