If the research can transfer from "what" to "how", analyze the customers\' exhibition and how to influence brand loyalty, distinguish the influencing factors about brand community integration, theses research could guide the enterprises.

The Research on the Model of Customer Value Based on Brand Community;

The results show that information value,social value and amusement value of virtual brand community have a significant influence both on sense of community and loyalty.

Nowadays,brand community is a cutting-edge field under investigation in the world.

A Research on Brand Community and Customer Loyalty;

Objective Many studies show the positive correlation between the brand community and customers brand loyalty.

This study explores the effect of customer participant motivation in brand community on brand loyalty, aiming to help WanKe Group to build powerful brand management strategies based on brand community.

Based on the analysis of the content and effect of cluster brand,study promotion mechanism that cluster brand promotes industrial cluster s sustainable development,countermeasures of cluster brand construction are also proposed.

There are two modes of industrial cluster brand,the "coverage" style and the "relying on" style cluster brand.

However,the enterprises inside the cluster would not put sufficient investments to maintain and develop the cluster brand,due to the fact that it is a common article.