1) promotion reimbursement
促销补贴
2) markdown allowance
滞销补贴
1.
We examine the problem of supply chain coordination with contracts under twice producing and ordering mode when considering supply chain members cost of handling returned products and comparative liquidation advantage, and determine conditions under which either return contracts or markdown allowance contracts will be more desirable.
研究了考虑供应链成员的退货处理成本和相对出清优势情形下,两次生产和订货模式的供应链契约式协调问题,分析了退货契约和滞销补贴契约的适用条件,设计了有效的退货契约和滞销补贴契约,以协调供应链成员的决策,使销售商的两次订货量达到集中决策的水平,并通过数值仿真的方法发现:提高退货价格或滞销补贴,能增加销售商的期望利润和总订货量,并且使其更趋向于在第一次订货,减少第二次的订货量;制造商第一次生产量也因销售商订货量的增加而增加,第二次生产量则变化不大,制造商的期望利润随着退货价格的提高而不断下降;一定数量的滞销补贴可使制造商的绩效有所提高,制造商的期望利润随着滞销补贴的增加而下降。
4) countervailable subsidy
可抵销补贴
5) promotional allowance
促销折让;推销津贴
6) dead stock premium strategy
滞销补贴策略
1.
Considering the buy-back cost of the supply chain,a new composite strategy has been put forward in this paper,com- bining organically the buy-back strategy with the dead stock premium strategy,and it has been proved that the expected profit of the composite strategy system is greater of equivalent to that of the buy-back strategy or of the dead stock premium strategy.
考虑供应链回购成本,提出一种新的复合策略,有机结合了回购策略和滞销补贴策略,并且证明了这种复合策略的系统期望利润大于等于回购策略或滞销补贴策略。
补充资料：促销
促销
promotion selling
促销(promotion selling)企业通过各种渠道向消费者大众提供特定商品或劳务的信息，以激发其购买愿望或动机，使之发生购买行为。促销活动可以有三种形式:人员推销、广告和公共关系。 (马卡呜撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条