1) self-brand connection
自我-品牌联系
1.
Based on Reference Group Influence Theory, this study tests the differences in reference group influence on self-brand connection between publicly and privately consumed products of luxury brand and mass-market brand.
基于参照群体影响理论,本次研究目标是考察3类参照群体影响下,消费者形成自我-品牌联系的差异。
2) Research on private brand in our county
我国自有品牌研究
3) brand association
品牌联想
1.
To Study on Brand Association Based on Brand Concept Maps——A New Way of Improving Brand Value;
基于品牌概念地图的品牌联想研究——一种提高品牌价值的新方法
2.
Study on the Construction of Brand Association on the Basis of Marketing Communication;
基于营销传播策略的品牌联想建设研究
3.
This paper makes a analysis of general law of the brand association by customers,based on the theory of customers brand value in the pharmaceutical e.
根据制药企业顾客品牌价值理论,分析制药企业顾客品牌联想的一般线索规律,提出制药企业塑造品牌的整合营销传播模式。
4) Co-Branding
品牌联合
1.
Co-Branding:China s Time-Honored Brand——Ping Yao Beef Road of Market Development;
品牌联合:中华老字号的市场拓展之道——以山西平遥牛肉为例
2.
This paper probes into how to promote a city s image through co-branding of the famous sports competition in the city.
从品牌联合(Co-branding)的视角出发,探讨城市在举办赛事的过程中,如何通过实施城市和知名赛事的"品牌联合"战略,塑造和提升城市的品牌形象。
3.
Co-branding strategy has become another main branding strategy after branding extension.
随着市场竞争的日益激烈,品牌已经成为企业重要的资产,很多企业都在积极地寻求与其他品牌合作的机会,品牌联合策略继品牌延伸策略之后成为企业界的又一重要的品牌策略。
5) brand alliance
品牌联盟
1.
In the complex and volatile environment, in order to meet the increasingly discerning consumers, the pressure of competition and mergers and acquisitions and the supervision of public opinion, brand alliance has been an effective competitive strategy to create interest and reduc.
在复杂和动荡的环境中,为了应付日益挑剔的消费者、并购和竞争的压力、社会舆论的监督,品牌联盟已经成为一种创造利益、降低风险的有效的竞争战略,企业投资决策的主要选择之一。
6) brand alliance
品牌联合
1.
From the perspective of brand relationship(BR),this paper analyzes the moderating factors of the relationship between the brand alliance fit and the effect of co-branding.
从品牌关系视角,探索性分析了品牌关系对品牌联合匹配性与品牌联合效应关系的调节性影响;在此基础上,构建了品牌关系对品牌联合匹配性与品牌联合效应关系的调节效应模型,并对模型进行了实证检验。
2.
In recent years,more and more companies choose brand alliance all over the world.
近年来,品牌联合在世界范围内受到越来越多的公司的青睐。
3.
As a widely adopted business cooperation form,the brand alliance is used to improve consumers attitude to the product and the brand involved.
通过从影响消费者对品牌联合态度评价的因素、品牌联合的反馈效应以及影响合伙品牌对品牌联合的相对贡献3个方面,对国内外品牌联合的相关研究进行了总结,并在此基础上提出了进一步研究的方向,以推动品牌联合研究在国内的开展。
补充资料：接近联想
由一事物想到在空间上或时间上与之相接近的事物的一种联想。时间上的接近有同时性的和继时性的，空间上的接近，往往在时间上也是接近的。如秦汉、魏晋是时间上的接近,京津、武汉、沪杭是地理上的接近。记忆过程中常用接近联想以加强识记和引起回忆。如语文教学中字词按顺序排列，儿童按此顺序识记，回忆（听写）时按顺序则速度快，正确率高；如倒转顺序或打乱顺序则回忆速度慢，正确率降低。这就是由于破坏了接近联想规律。接近联想还能启发创造性思维和想象。接近联想是最普遍的联想现象，也是最常用的联想方法。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条