1.
A Comparison of Luxury Brand and Mass-market Brand: An Influence of Reference Groups on Self-Brand Connection
奢侈与大众:参照群体影响下的自我-品牌联系
2.
A Research on the Association and Difference Between City Brand and Commodity Brand;
论城市品牌与商品品牌的联系和区别
3.
Research on the Innovation Ability System of Independent Brands about the Enterprises in China;
我国企业自主品牌创新能力系统研究
4.
The Effect of Self-construal, Self-concept Connection, Brand Country-of Origin on Consumer Brand Attitude in Negative Information Context
负面信息情境下自我建构、自我概念联结与品牌原产地联结对消费者品牌态度的影响研究
5.
High-Tech Enterprises and Its Implications;
高技术企业自主创新、知识产权与自主品牌的联动关系及启示
6.
A Study of Relationship among the Consumers Lifestyle, Self-image and the Products Brand Personality;
消费者自我概念、生活方式与选购产品品牌个性关系的研究
7.
Research on Moderating Factor of Relationship between Brand Alliance Fit and Effect of Co-branding:Empirical analysis Based on Brand Relationship Quality;
品牌联合匹配性与品牌联合效应关系的调节因素研究——基于品牌关系质量的实证分析
8.
Independent innovation:catalyst of Chinese independent brand s "qualitative change";
自主创新:我国自主品牌“质变”的催化剂
9.
Strategic Alliance is the Best Way OfDeveloping Business Monopolized Brand Name;
策略联盟是商业自有品牌开发的最佳途径
10.
I am willing to buy counterfeit luxury products for my own use.
我愿意购买冒牌奢侈商品给自己使用.
11.
The Study of Private Brand Strategy of Chinese Large Supermarket Chain;
我国大型连锁超市自有品牌战略研究
12.
Study on the Strategy of Our Country s Retail Enterprises Private Brand s Establishment;
我国零售企业自有品牌创建战略研究
13.
The Strategies of Developing Innate Brand by Native Chinese Retailers;
我国零售商开发自有品牌的策略研究
14.
Countermeasures on Developing Self-brand of Economic Automakers in China;
我国经济型汽车企业的自主品牌发展
15.
China s own-brand clothing of the International Strategic Thinking;
我国服装自主品牌国际化的战略思考
16.
Reflections on retailers practice in the strategy of intellectual property-based brands in China;
我国零售商实施自有品牌战略的思考
17.
Research on the Strategy of Self-owned Brands of Chinese Automobile
我国汽车自主品牌战略及其对策研究
18.
Presently, there are three operational models widely adopted by Chinese department stores, namely, self-support, lease and “brand pool”.
目前我国的百货店往往同时采用自营、租赁和“品牌联营”三种经营模式。