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1)  moral appeal
道德诉求
1.
The ways people choose to express their morality depend on such factors as the environment in which they are situated and the extent of the moral appeal from the social environment,the role of moral value in the sequence of core social values,and the evaluation of the moral legitimacy of the motives behind people\'s behavior by the social mentality and public opinion.
人们究竟选择什么样的道德表现方式,取决于所处的环境,取决于与环境密切关联的社会道德诉求的程度、道德这一价值在社会核心价值序列中的位次、社会心理和民间舆论对人们道德行为之动机正当性的评价倾向等因素。
2)  Morals and Ethical Pursuing
道德伦理诉求
3)  moral appeals
伦理/道德诉求
4)  appeal for ethics
道德价值诉求
5)  appeals channels
诉求渠道
6)  Moral requirement
道德要求
1.
A factual analysis will reveal the contradiction between the unconditional moral requirement of students and the students conditional moral behavior in the current schools as aresult of which the internal tension in the school moral education has been caused.
通过事实分析可以揭示出现行学校教育中对学生的道德要求的无条件性与学生道德行为发生的有条件性之间的矛盾,以及由此而导致的学校道德教育的内在紧张,调整对学生的道德要求,可以使之具有一定的张力与真正的合理性,从而在道德教育实践中发挥有效的导向作用。
2.
This paper expounds the moral responsibilities and moral requirements of the library from six aspects,and points out that the morality is an inherent attribute of the library.
从6个方面阐述了图书馆的道德责任及道德要求,指出道德是图书馆的固有属性。
补充资料:广告观念诉求


广告观念诉求
advertising appeal to idea

  广告观念诉求(advertising appeal toidea)广告诉求方法之一。其特点是不直接宣传某种产品或劳务,而是鼓励和树立一种新的消费观念,或改变某种消费习惯。其最终目的还是为了推销某种产品或劳务,通过新观念的形成而利于企业经营。 (傅汉章撰马谋超审)
  
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