In the fierce competitive environment of economic globalization,marketization and administrative decentralization,China′s many urban governments have implemented various urban marketing strategies in order to promote urban economic growth.

In order to absorb more circulating capital,an increasing number of local governments have focused on urban marketing as an important instrument of urban competition strategy,which makes urban marketing a significant ingredient in urban competition strategy in the globalization era.

With the rapid development of urbanization in our country, much more attention is devoted to the problem of urban marketing.

Co-branding of sports competition and city brands in city marketing;

Problems in city marketing in Henan and countermeasures against them;

The evolution of the theories of western city marketing;

During the course of constructing city in recent years, operating city and marketing city appear and are focused ever-increasingly by our government and professors in China as completely new concepts.

Under the present circu ms tance of quickening urbanization process,operating city,operating city land an d marketing city have become the key issues that government departments,scholar s and experts focus upon.

Modern marketing increasingly requires managing marketing cost based on customers.

In the field of marketing, by subdivding marketing activities into homogeneous activity centers, ABC allocates marketing costs to r.

The article is introduced the marketing cost problems that corporate must faced in the operation.