In the fierce competitive environment of economic globalization,marketization and administrative decentralization,China′s many urban governments have implemented various urban marketing strategies in order to promote urban economic growth.

In order to absorb more circulating capital,an increasing number of local governments have focused on urban marketing as an important instrument of urban competition strategy,which makes urban marketing a significant ingredient in urban competition strategy in the globalization era.

With the rapid development of urbanization in our country, much more attention is devoted to the problem of urban marketing.

Co-branding of sports competition and city brands in city marketing;

Problems in city marketing in Henan and countermeasures against them;

The evolution of the theories of western city marketing;

During the course of constructing city in recent years, operating city and marketing city appear and are focused ever-increasingly by our government and professors in China as completely new concepts.

Under the present circu ms tance of quickening urbanization process,operating city,operating city land an d marketing city have become the key issues that government departments,scholar s and experts focus upon.

Brief discussion about the appliance of commodity market economy s basic contradiction theory in the study of marketing theory;

Through comparing and analyzing our country s college students obtaining employment and the connotation of marketing theory,this essay believes that applying the 4P marketing theory to college students obtaining employment is the new and bright and practical issue which can be studied further.

It establishes new market regulations, pounds at the traditional commercial structure and trade methods with strong life force, and pushes the development of modern marketing theory.

This essay mainly analyses that in the new situation of popularity , employment of higher vocational colleges should take new method : to bring in to the theory of marketing , adjust the orientation of school running , strengthen the employment education and improve the quality of employment service.