The changes of the reading psychology of the editor\'s selection influence the reading mood of the editor.

Analysing readers psychology and finding out about readers demands, is the foundation which reflects the service standard of a library.

Around the construction and development of university library in the new period, this paper mainly discusses on the importance of the research work on readers, analyzes on the features of university readers, and probes into the relation between grasping readers psychology and doing well the information service.

The success of advertising depends on the understanding of the readers psychology.

On students bad reading psychology and its correction;

This paper expounds the concept of the reading psychology and the contents of the research on the reading psychology, probes into reader’s psychological characteristic of personality and the methods for researching reader’s reading psychology, and discusses the development trends of the research on reader’s reading psychology.

Based on university students reading feature,this paper analyzes their incorrect reading psychology and bad reading manners,and suggestes several practicable educational countermeasures in order to guid students to set up proper reading psychology and reading manners.