The article discussed on the basis of connotation of the rural culture and experience marketing,and innovatively analyzed the organic integration of rural culture and experience marketing in rural tourism,which wil.

The essence of rural tourism is the rural culture.

However,in the crucial period of social transition,a range of issues have appeared in the construction of rural culture for a variety of reasons.

In recent years, sped up along with the urbanized advancement with each kind of traveling development starting, the vernacular landscape was facing the crisis: The vernacular ecology degenerates, vernacular style losing, the vernacular culture also appears the fault.

The only way to build up new countryside is to reinforce the construction of rural culture,which lies not merely in rural culture and literature and ancestral temple,but also in rural customs and ethos.

ZHOU En-lai s earlier educational thought is a crystal joined by the forces: Chinese traditional culture, rural culture and new thoughts etc.

With paying attention to people s spiritual aspect,adoptions of traditional Chinese gardening skills and ecological and sustainable development theories,the Zhongyi Park was systematically worked out,while the local culture was substantially respected.

Zhang Jian s cultural personality not only reflects the main features of traditional Chinese culture,but also embodies Jianghai local culture.

1 Procurator have close relationship with local culture.