But now brand evaluation research in our country is based on the consumer hypothesis of economic person.

Co-Branding:China s Time-Honored Brand——Ping Yao Beef Road of Market Development;

This paper probes into how to promote a city s image through co-branding of the famous sports competition in the city.

Co-branding strategy has become another main branding strategy after branding extension.

From the perspective of brand relationship(BR),this paper analyzes the moderating factors of the relationship between the brand alliance fit and the effect of co-branding.

In recent years,more and more companies choose brand alliance all over the world.

As a widely adopted business cooperation form,the brand alliance is used to improve consumers attitude to the product and the brand involved.

Research on High-tech Co-branding Partner Selection and Cooperation Strategy;

In this paper,factors influencing the performance of co-branding strategy are identified based on a literature review of the function and functioning mechanism of co-branding,and a framework is proposed to help enterprises to get involved into the implementation of co-branding strategy to expand international market.

The paper introduces the definiens of co-branding and describes the development of co-branding in American and global trends of co-branding,then discusses the relation of co-branding and customer s perception,indicates co-branding strategies must base on customer s perception.