1.
The Study on the Influencing Factors of Consumers' Evaluation of Co-Branding
消费者品牌联合评价的影响因素研究
2.
Fuzzy Comprehensive Evaluation of Brand Operating Performance under Joint-Sale Model in Emporiums;
百货联销模式下品牌运营绩效的模糊综合评价
3.
The Evaluation of Brand Portfolio Attitude Research under the Context of Strategy Alliance between Chinese and Foreign Enterprise
战略联盟背景下中外企业品牌组合方式的态度评价研究
4.
Comprehensive Evaluating Modeling of Brand Extension;
品牌延伸的综合评价模型的模糊层次评价法
5.
Application of Fuzzy Comprehensive Evaluation in OTC Brand Value Evaluation;
模糊综合评价法在OTC品牌价值评估中的应用
6.
The Effects of Brand Trust on the Brand Attitude,Perceived Fit and Extension Evaluation;
品牌信任对品牌态度、契合感知与延伸评价关系的影响
7.
The Optimum Decisions on Combined Pricing and Inventory of Supply Chain under Brand Specialization;
品牌专营下供应链价格和批量联合最优决策
8.
Discussions on the Methods of Brand Valuation in Brand Management;
品牌管理中的品牌价值评估方法探讨
9.
Fuzzy and Grey Comprehensive Evaluation of Local Brand in Industrial Cluster;
产业集群区域品牌力的模糊灰色综合评价
10.
Study on Strategic Options of Brand Integration Based on Customer s Evaluation;
基于消费者评价的品牌整合策略选择研究
11.
Comprehensive Evaluation of the Core Competition of Brand Clothing Enterprise;
品牌服装企业核心竞争力综合评价方法研究
12.
Study on Early Warning System of Brand Based on Fuzzy Comprehensive Evaluation
基于模糊综合评价的品牌预警系统研究
13.
Development Analysis from the Brand Finance Value Evaluation to the Brand Interest Evaluation;
品牌财务价值评估到品牌权益评估的发展分析
14.
Application of Brand Niche Theory to Internet Brands Measurement;
品牌生态位理论在互联网品牌测评中的应用
15.
Measurement of Customer-Based Brand Equity: A Brand Association Structure Approach;
基于顾客的品牌权益测评:品牌联想结构分析法
16.
Sinobrand: An Innovated Method for Socialized Brand Valuation;
品牌价值社会化评价方法的改进与创新——Sinobrand品牌价值评价法
17.
Research on the Factors in Mixed Brand Strategy Influence on Consumer Evaluation of the Product;
混合品牌策略对消费者产品评价的影响因素研究
18.
To Study on Brand Association Based on Brand Concept Maps--A New Way of Improving Brand Value;
基于品牌概念地图的品牌联想研究——一种提高品牌价值的新方法