The research topics of this study is based on the experience value of creative household products, from a comprehensive perspective the study includes three different aspects related closely: the rise of creative household products, the changes of consumption concept and the trends of experience design, which thus realizes the integration and application of research.

In recent years, as humanity home environment is gradually mainstream of the society, the voice for harmony home environment and its personalized demand is higher and higher and custom conception of household products is prosperity, whether information s communication of the man-machine interface of household products is smooth or not has increasingly become the focus concerned.

Research on the Demand of Creative Product and the Marketing Mode.;

Based on the technology acceptance model(TAM)and survey of consumers in the internet environment,as well as using Structural Equal Model to examine the theory model,this paper finds that product innovativeness compatibility positively forecasts consumers online purchase attitude and intention for creative products and consumers perceive usefulness and ease as the mediators.

Advertising agency\'s production is creative production,the core attribute of creative production is innovation.