Based on the analysis of three cases from Haier,it points out that retailer is an important source to gain new product development ideas,as well as explores the way to get these ideas through retailers.

Research on the Demand of Creative Product and the Marketing Mode.;

Based on the technology acceptance model(TAM)and survey of consumers in the internet environment,as well as using Structural Equal Model to examine the theory model,this paper finds that product innovativeness compatibility positively forecasts consumers online purchase attitude and intention for creative products and consumers perceive usefulness and ease as the mediators.