And relevant suggestions on its normalization are made, which is intended to fill in the gap of systematic research on the language in the advertisements for real estate and contribute to its normalization and healthy development.

Chinese Real Estate Advertisement Extant Problems and Social Responsibility Analysis;

In fierce market competition,the culture sign character of real estate advertisement is more and more strong,and the way and the rules of advertising creative expression have started to change.

With the emergences of the real estate commodity of identical price and grade constantly on the market,if the real estate advertisement is designed how to make consumer to the real estate commodity consume excitedly and desirably,the key is to make different care by studying different individuality.

This paper analyzed the importance of the achitectural surface in estate advertisement.

With the development of estate trade, the estate advertisement has become an independent and rational industry.

This is a brief study on the rhetorical strategy used in the advertisement of real estate.

At the same time, advertisement of real estate impulse the advertisement market as the particularity of real estate.

Since real estate innovation in 1998, real estate became a very hot consumption, therefore the real estate advertising also became very actively.