1) Brand Relationship Model
品牌关系模式
2) Brand Relationship
品牌关系
1.
The Research on Brand Relationship Types in China;
品牌关系型态之本土化研究
2.
Analysis of customers brand trust and psychological contract in the life cycle of brand relationship;
论品牌关系生命周期中消费者品牌信任与心理契约的建立
3.
Review of Brand Relationship Research:Views, Themes and Core Issues
品牌关系理论研究述评:视角、主题和核心观点
3) brand relation
品牌关系
1.
Building ecologic brand relation system based on IMC;
基于IMC环境构建生态型品牌关系系统
2.
The brand relation is an important concept and hot problem of the brand theories research, establishing and maintaining a good brand relationship is equal to laying a solid foundation for the long term of brand development.
品牌关系是品牌理论研究的一个重要概念和热点问题,建立并维系一个良好的品牌关系就等于为品牌的长远发展奠定了坚实基础。
5) brand relation net
品牌关系网
6) brand relationship quality
品牌关系质量
1.
This article presents an empirical study which develops and validates a measurement model of consumer-brand relationship quality based upon Chinese indigenous social-psychology.
因此,从中国本土社会心理出发建立消费者—品牌关系质量概念模型,并通过实证研究发展测量量表,具有很大的理论和应用价值。
2.
The Empirical Study on the Relationship of Brand Relationship Form, Brand Relationship QualityAnd Customer Post-purchase BehaviorWith the development of the economy,the deepening of globalization,and the matures of the market,the domestic market gradually shifted from a seller\'s market to a buyer\'s.
本文在总结前人研究的基础上,将顾客购后行为分为积极购后行为和消极购后行为,并以手机品牌为例,采用实证的研究方法来探讨品牌关系型态、品牌关系质量对积极购后行为和消极购后行为的影响机制,并验证品牌关系质量的中介作用。
补充资料：品牌
品牌——
品牌是一个商品名称和商标的总称，它可以用来辨别一个卖者和卖者集团的货物或劳务，以便同竞争者的产品相区别。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条