The media integration of publishing as an inevitable trend of contemporary print media development, it has become a hot issue of the academic field and the industry field.

First point out the relationship between cultural productivity and cultural industry, then discuss the new ways of development under media integration condition, at last give some advice of developing cultural productivity.

Advertising Pattern Transformation with Media Convergence;

The Construction of a Framework for Four Fundamental Elements in Journalism Education under the Trend of Media Convergence;

The essay points out that media cooperation is a good trend of the development by analysing the effects between the internal and external causes.