Meanwhile,Pragmatic inference,dynamic contextual theory and lexical pragmatics from the perspective of cognitive pragmatics provide brand-new interpretation towards lexical items,which offer great enlightenments towards college English lexical teaching as well.

The paper discusses,from the angle of cognitive linguistics,the effects that the metonymy has on English reading comprehension in the light of cognitive mechanism of metonymy and mental characteristics and ways to help students to distinguish and understand the phenomenon.

The cognitive mechanism of multimedia learning has been studies at two levels.

Skilled use of cognitive mechanisms will inspire the users to understand more than one meaning of Chinese characters and English words.

The present study first gives a brief introduction on cognitive pragmatics;then it centers upon the theory of pragmatic module and holds that pragmatic process is not the process of modularization;finally ,one of the important issues of cognitive pragmatics,pragmatic understanding,and the viewpoint of cognitive context on ve.

In the 1980s,the relevance theory as a basic theory of cognitive pragmatics raised the assumption that the process of utterance interpretation is equal to the choice of the best context after inferences in order to find the relevance between utterance and context.

This paper first discusses the relationship between prototype theory and cognitive pragmatics and then makes a contrastive analysis of the traditional componential analysis in semantics and the prototype approach to meaning.