From the potential value of mineral resources and its realization, this paper discusses the distribution pattern of resource proceeds among the mining－ rights, proprietary rights, and questions related to evaluation of mining－ rights.

It is thought that a novel situation of production and breeding in rice would be initiated if the potential value of polyploid rice is excavated.

The finding of Customer value especially the customer potential value plays the role in acquiring new customers and keeping old customers.

Being its natural coding, technology existing in the course of design and invention forms its inner values; being its social coding, technology growing in the course of development and production forms its potential values; being its social expression, technology realized in the course of application and popularization shapes its practical value.

By means of questionaire investigation of the potential purchasers in the Xinghuiyuan housing cluster and subsequent statistical analysis,this paper reveals the impact of the following factors on consumption value and purchase intention:the image of business establishment,noumenal quality,house style design,sector_location and external environment.