This article first gives the definition and categorization of customer value, discusses customer potential value, and constructs a multivariate profit model for predicting customer potential value.

This dissertation discusses the relationships among customer potential value, its influential factors, and buying growth in order to make clear the internal functionary mechanism and to improve customer value management.

Study on Value Pattern of Potential Customer for Xi an Kaiyuan Shopping Mall;

The Exploration and Management of Potential Customer on Auto Market Based on Customer Relation Management (CRM);

Searching potential customers for products is a useful approach by using PUSH strategies to make customers be actual customers.

Customer equity is the sum of the current customer equity and potential customer equity.

The influence of capital market volatility on property insurance companies′ client values

On the basis of definition of client value(CV),the paper analyzes the features of the client value,improves the formula for the client value and analyzes the elements of CV and relationship among those elements.

According to the character difference among clients client value,core clients are classified into maintaining core clients and developing core clients.