1) advertising image
广告意象
1.
Accordingly, the dissertation takes advertising image as its subject, expatiating the compound of vision and artistic concept and discussing the strategy of image composing.
广告意象已经成为现代广告创意所着力寻找和营造的目标,成为广告艺术的一种追求,而意象思维又必将促发创意灵感,发展和完善广告表现力。
2) The Study on the System of Advertising Image
广告意象体系研究
3) advertising originality
广告创意
1.
On advertising originality from the perspective of consumer psychology;
从消费者心理谈广告创意
2.
Starting from the characteristics of authenticity, association, succinctness, sensibility, dramatic effect, sense of humor and originality of advertisements, this paper expatiates the importance of the advertising originality to garment marketing by using the classic cases of garment advertisements with originality in China and foreign countries.
本文从广告创意的真实性、关联性、简洁性、情感性、戏剧性、幽默性、原创性等特点出发,结合中外经典服装广告创意的案例分析,来阐述广告创意对服装营销所具有的重要意义。
3.
Advertising originality criticism represents comments of advertising originality by prevailing current of social culture, this criticism’s purpose is that shows the harmful trend of advertising originality and correct it, researches advertising originality rule and explain it, makes a virtuous circle relationship between advertising originality maker and adopter.
广告创意批评是代表社会的主流文化对广告创意作出的评价,目的是指出和纠正广告创意中存在的不良倾向,研究和阐释广告创意规律,形成广告创意人与受众之间互相适应、互相提升的良性循环关系。
4) advertisement creation
广告创意
1.
Emotional Expression is an important expression way of modern advertisement creation.
情感诉求是现代广告创意的一种重要表现手段。
2.
How to stimulate the emotional appeals of advertisement creation? This article explores the formed causes, followed principles, creative and the design process in theory.
如何激发广告创意中的感性诉求呢?文章从感性诉求广告的形成原因、遵循原则、创意思维、设计过程等进行了一些理论方面的探讨。
3.
We should broaden our vision in the study of advertisement creation to be regard as a strategy to display advertisement,and make a manifold research from the macroscopic angle of the system of advertisement activities.
开拓广告创意研究的视野，把广告创意作为一种广告表现战略，从广告活动系统的宏观角度对广告创意的定位策略及其有关问题进行多层次、多向度的研
5) advertisement creativity
广告创意
1.
The advertisement creativity is challenge to the advertisement writer ability,but it requests the advertisement writer to have to ponder can not beg in the inspiration.
广告创作中最重要、并且将影响到最终传播效果的就是广告创意这一环节。
2.
The visual turn in commercial advertisement creativity is the result of social development and mutual influence of multi-media.
商业广告创意中的视觉化转型,是社会发展和多种媒体集约作用的结果。
3.
The research of Advertisement Creativity is becoming a heating topic in the academic area and practical area.
广告创意可以称的上是当今广告界最流行的词藻之一,更有甚者,将是否具备创意性作为衡量好广告的最基本标准。
6) Advertisement consciousness
广告意识
1.
In the intense market competition,the Song Dynasty merchant displays the intense advertisement consciousness,they take the advertisement the propaganda promotion function,unceasingly the rich advertisement form,causes the Song Dynasty advertisement to reveal the time characteristic,provides the later generation merchant with profits and lessons.
在激烈的市场竞争中,宋代商人表现出强烈的广告意识,重视广告的宣传促销功能,不断丰富广告的形式,宋代广告的时代特色为后世提供了很多借鉴。
补充资料：创意曲
一种小型的复调乐曲，有的属于自由模仿性质，有的与赋格曲或小赋格曲相类似。创意曲与赋格曲（或小赋格曲）的主要区别在于：①主题的第 1次进入不完全是单声部的，有时由一个对位声部伴随着出现。②创意曲的呈示部中，主题多半在主调上依次进入（答题与主题相距八度）。但也有些创意曲则与赋格曲一样，呈示的调性保持主-属调的关系。大多数创意曲都是根据一个主题写成的，也有的创意曲具有卡农或小型二重赋格曲的特点。J.S.巴赫为教学而写的30首创意曲中的《E大调二部创意曲》，一开始两个主题同时进入，并在以后的多次进入中始终保持不变，类似二重赋格曲，所不同的是答题与主题相距八度。创意曲的结构大多为二段式和三段式。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条