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1)  trademark specific assets
商标专用资产
2)  trademark assets
商标资产
3)  specialized asset
专用资产
1.
In this paper,the key function of brand equity is to reduce the transaction costs,and brand investment is in an equilibrium solution when consumer specialized asset and corporate market share are crossing.
品牌资产核心功能是降低交易费用,消费者专用资产与企业产品市场占有率相交时,品牌投资有均衡解。
2.
Analyzing the nature of the transaction costs of corporate brand equity,the essay points out that the key function of brand equity is to reduce the transaction costs,and brand investment is in an equilibrium solution when consumer specialized asset and corporate market share are crossing.
分析了企业品牌资产交易费用的本质,指出,品牌资产核心功能是降低交易费用,消费者专用资产与企业产品市场占有率相交时,品牌投资有均衡解。
4)  exclusive right of trademark
商标专用权
1.
Trademark law needs to protect both the exclusive right of trademark owner and the public interests related to trademark so as to coordinate the relationship between the private interests of the trademark owner and social public, especially the relationship of the interests of trademark owner, consumer and the competition subject of trade mark owner.
商标法既要保护商标权人的商标专用权,也要保障社会公众涉及商标的利益,协调商标权人的私人利益和社会公众利益的关系,特别是商标权人利益与消费者利益、商标权人的竞争者的利益之间的关系。
5)  asset specificity
资产专用性
1.
A Study on Competitive Advantage of Industrial Cluster from the angle of Asset Specificity ——An analysis and Enlightenment of Auto Industrial Cluster in Japan;
资产专用性视角的产业集群竞争优势研究——日本汽车产业集群的分析与启示
2.
A Study on Classified Regulation of Transportation Industry Based on Asset Specificity;
基于资产专用性的运输业分类监管研究
3.
Asset Allocation,Governance Mechanism and Asset Specificity;
资产配置、治理机制与资产专用性
6)  degree of asset specificity
资产专用度
1.
It also analyzed the impacts of the degree of asset specificity on the self-enforceability.
结果发现:供应链合作伙伴关系适合于中等资产专用度的场合;若资产专用度较高,则合作收益必须足够大,才能保证合作伙伴关系的可自执行性。
补充资料:国有非经营性资产转经营性资产
国有非经营性资产转经营性资产%26#8212;%26#8212;是指行政事业单位在保证完成正常工作的前提下,按照国家有关政策规定,将国有非经营性资产以出租、出借等形式从事生产经营活动。
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