However, the intersection of these two important phenomena has never been fully accounted for until an Australian linguist Haugh (2002, 2007) proposes the notion of“politeness implicature”and he suggests that an account of this particular kind of implicature will be better placed in Conjoint Co-Constitutional Model of Communication (Arundale,1999).

Differing from most previous views that politeness is intentional,politeness implicature takes account of social interaction in the interpretation of politeness.

Research on Recessive advertisement in TV Program

The recessive advertisements are implicit and not utility--oriented, so they can make people accept them in an ingenious and unique way before they know it in an era which is full of advertising information.

In film and television dissemination, recessive advertisement integrates the advertisement into the plot or the television program in a recessive and reasonable way, leaving deep impression on its audience unconsciously.

80 university students were selected as samples for the study of the function of subliminal perception and subliminal advertising with a three-factor experiment design of 2(groups)×2(with or without direction)×2(study or not) .