1) printed metaphorical advertisement
平面隐喻广告
2) The Flat Surface Advertisement and Metaphor
平面广告和隐喻
3) metaphor advertising
隐喻广告
1.
If metaphor advertising wants to go further,designers still should improve the design-master ability,do deep research in the application principle of design elements,draw nutrition from the wider and closer professional field,try to do some effective exploration in metaphor advertising’s design practice by guiding of advertising theory.
隐喻广告异军突起,成为有效的传播手段。
4) metaphorical advertising rhetoric
隐喻性广告修辞
1.
However, former advertising studying lingers on the linguistic level, neglecting studying advertising, especially metaphorical advertising rhetoric from cognitive angle.
但长期对广告修辞的研究大多停留在语言层面上的研究,而忽略了广告,尤其是隐喻性广告修辞认知层面的研究。
6) plane advertisement
平面广告
1.
In Plane Advertisement Graph Design Research;
平面广告中图形设计的研究
2.
Traditional plane advertisement communication has its own limitation in the diversified ad- vertising communication media.
在广告传播媒体多元化的今天,传统平面广告的传播有其自身的局限。
3.
Film, television and figure performance are dynamic three-dimensional advertisement; the print works like newspaper and hand bill are static plane advertisement.
概述了平面广告的特点和局限性,阐述了平面广告文案写作应掌握的要点,对平面广告文案的撰写作了结构分析,介绍了平面广告文案的写作技巧。
补充资料：电影中的隐喻
通过蒙太奇，将镜头之间或镜头内部各个表现元素（包括造型、音响等方面）加以强化、浓缩、类比，由此在观众的感觉和心理上产生效应的手法。如苏联影片《母亲》中河流解冻、冰块流动和工人举行示威游行、冲击沙皇专制制度的镜头并列出现，不仅冰块本身构成了背景的有机部分，在情节发展中起了现实作用，而且突出了春天的主题，生动地体现了工人群众的情绪和力量。这一组镜头是运用隐喻的出色范例。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条