Many advertisers sharp inmarket have aimed at public psychology on athletic sports and use the attribute of the sports to interpret the artistic conception of advertising in originality and technique of expression,which make sports advertising an important role in the sports industry.

As a tie between enterprise and advertising media, the sports advertising plays a propelling role in the development of sports industries.

This paper discusses the meaning,characteristic and basic form of sports advertisement,the writer puts forward some suggestions to promote China s development of sports advertisement.

This paper uses analytical method, logic method, statistical method and analyses the American and Chinese sports advertisement markets.

Commercial advertisement entered the sports field in the 20th century 60-70 years, but also the development of sports advertisement rather slow.

Research aims: this paper studies the internal relationship between sports and advertisements according to the characteristics of sports in order to give advice to the development of sports and sports advertisements.

Study on the Function and Foundation of Modern Sport Advertisement;

The sport advertisement is an important part of sport industry.

With document method,collecting related information;this paper discusses the increasingly extensive connection between advertisement and sport,points out that there are some problems in the development of sport advertisement of our country and offers some reference opinions.