1) sport subject advertisement
体育主题广告
1.
In this thesis,the authors theoretically analyzed the differences between the sport competition background advertisement and the sport subject advertisement,as well as the evaluation on the meaning and the function of live television coverage on the sport competition background advertisement.
通过对体育赛事背景广告与体育主题广告的区别、评价体育赛事背景广告电视直播效果的意义、作用等方面进行理论分析,并针对评价中的关键问题设计了相应的测定方法,从而得出体育赛事背景广告的电视直播效果的研究是可行的结论,以期为体育赛事背景广告方面的进一步研究提供参考。
2) advertising theme
广告主题
1.
Research into feeling acceptance degree of different advertising themes;
不同广告主题情感接受度初步研究
2.
The advertising theme is restricted by some kinds of factors.
广告主题的确定受到多方面因素的制约。
3) sports advertising
体育广告
1.
Many advertisers sharp inmarket have aimed at public psychology on athletic sports and use the attribute of the sports to interpret the artistic conception of advertising in originality and technique of expression,which make sports advertising an important role in the sports industry.
体育广告属于新型体育产业的一种。
2.
As a tie between enterprise and advertising media, the sports advertising plays a propelling role in the development of sports industries.
体育广告作为企业与广告媒体之间的桥梁和纽带,它对体育产业的发展有巨大的推动作用。
4) Sports advertisement
体育广告
1.
This paper discusses the meaning,characteristic and basic form of sports advertisement,the writer puts forward some suggestions to promote China s development of sports advertisement.
就体育广告的涵义、特点以及采取的形式做一些探讨,并对促进我国体育广告业的发展提出对策建议。
2.
This paper uses analytical method, logic method, statistical method and analyses the American and Chinese sports advertisement markets.
运用文献资料法、数理统计法、对比分析法等研究方法 ,对中国和美国两国的体育广告市场进行对比研究。
3.
Commercial advertisement entered the sports field in the 20th century 60-70 years, but also the development of sports advertisement rather slow.
商业广告进入体育领域开始于20世纪60-70年代,不过体育广告的发展还相当缓慢。
5) sports advertisements
体育广告
1.
Research aims: this paper studies the internal relationship between sports and advertisements according to the characteristics of sports in order to give advice to the development of sports and sports advertisements.
研究目的:根据体育的特点研究体育和广告之间的内在联系,为体育和体育广告的发展出谋划策。
6) sport advertisement
体育广告
1.
Study on the Function and Foundation of Modern Sport Advertisement;
论现代体育广告的功能与基础
2.
The sport advertisement is an important part of sport industry.
体育广告是体育产业的重要组成部分。
3.
With document method,collecting related information;this paper discusses the increasingly extensive connection between advertisement and sport,points out that there are some problems in the development of sport advertisement of our country and offers some reference opinions.
采用文献资料法,通过讨论广告和体育之间的联系以及体育广告自身的特点,指出我国体育广告发展过程中存在的一些问题,为发展我国体育广告业提供一些建议及对策。
补充资料：洛杉矶业余体育基金会保罗·齐夫伦体育资料中心
洛杉矶业余体育基金会保罗·齐夫伦体育资料中心
(Paul Ziffren Sports Resource Center, Amateur Athletic Foundation of Los Angeles)
洛杉矶业余体育基金会保罗·齐夫伦体育资料中心(panl Ziffren SPorts Resource Center，Amateur AthletieFoundation or LoS Angeles)藏有历届奥运会的正式报告书、大量的国际奥委会出版物、布伦戴奇文献资料的缩微胶片、1984年洛杉矶奥运会和19%年亚特兰大奥运会的详细资料、一些申办城市的申办报告和1988年以来奥林匹克运动会的声像资料。 通讯地址:2141 w.Adams Blvd.Los Angeles，CA900 18，USA;电话:213 730 9696:传真:213 7309637:电子信箱:library@aafla.org:因特网址:www.aafla.eom。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条