1) When is Celebrity Advertising Effective?
名人广告何时有效
2) celebrity advertisement
名人广告
1.
Research on the influence of celebrity advertisement to the consumption attitude of the "fans"
名人广告对“粉丝”消费态度的影响研究
2.
By discussing BSS, including its concepts, categories and function, this article shows the differences between BSS and celebrity advertisements.
因此 ,必须澄清品牌代言人基本概念 ,包括品牌代言人的概念、类型和作用 ,从而正确认识品牌代言人策略与名人广告在外在形式、指导思想、实际效果、企业运作等方面存在的巨大差异 ,即 :名人广告只是一种广告表现形式 ;而品牌代言人战略则是关系品牌建设的战略决策内容。
3.
But study in celebrity advertisement is not systematic and theoretical, and it needs reasonable theoretical structure to reconsider.
现在，名人广告铺天盖地，请名人作广告已成为广告界最常用的说服手段之一。
3) celebrity endorsement
名人广告
1.
Most researches on celebrity endorsement are based on the Source Credibility Model, Source Attractiveness Model, Match-Up Hypothesis and Meaning Transfer Model and concentrated on the endorser s credibility (including expertise and trustworthiness), attractiveness and congruence.
多数有关名人广告的研究,以信息源可信性模型、信息源吸引力模型、匹配假设和意义迁移模型为理论基础,关注的主要是:名人的可信性、吸引力和名人-产品形象一致性。
2.
Fierce global competition and the ongoing development of mass media make celebrity endorsement an increasingly preferred choice of enterprises.
激烈的全球竞争,大众传媒手段的不断发展,使得名人广告日益成为商家在广告大战中的新宠。
4) celebrity advertising
名人广告
1.
This article reviews the factors influencing the effectiveness of celebrity advertising, pointing out that the effectiveness of celebrity advertising is influenced by the celebrity抯 credibility, which includes three factors, that is, celebrity抯 attraction, expertise and trustworthiness.
系统回顾了影响名人广告效果的因素,指出名人广告的效果受名人可信度的影响,名人可信度包括吸引力、专业性与可靠性3个要素,专业性与可靠性对名人广告的效果具有积极的影响,吸引力对广告效果的影响受名人与商品的一致性以及消费者的精细加工水平的制约,精细加工可能性模型与意义迁移模型进一步说明了名人广告对消费者产生影响的具体过程,在名人广告中名人形象与商品形象的一致性是影响广告效果的决定性因素。
2.
The development of advertising brings the overflowing of the celebrity advertising.
随着广告业的飞速发展 ,名人广告愈来愈红火 ,然而对名人广告的说法却褒贬不一 ,通过运用德菲尔法和问卷调查法对 TCL 手机影视广告 (新形象篇 )的广告心理效果进行了实证研究 ,探讨了如何从实际出发、理智、科学、充分地提高名人广告之可信度。
5) celebrity ads
名人广告
1.
From the semiotic point of view, the special nature of celebrity ads is the use of the "celebrity" form symbol.
名人广告现象,引起了诸多学者的广泛关注。
2.
This article draws on foreign celebrity ads risk aversion at the practice,from government,business,celebrities,advertising agencies and consumer point of view,to explore building risk prevention mechanisms for celebrity ads,in hope of giving a marketing suggestion for our country\'s celebrity endorsement ads.
名人广告,使得消费者对所需要的产品和服务有了了解和认知的捷径。
6) fictitious celebrity advertisement
名人虚假广告
1.
As a variation of celebrity advertisement, fictitious celebrity advertisement belongs to an abnormal outcome of market economy.
名人虚假广告作为名人广告的变异,是市场经济的非正常产物,它降低了广告的可信度,导致了消费 者对广告的信用危机,阻碍了广告事业的发展,侵害了消费者的合法权益,任其发展将严重破坏我国尚未成熟 的社会主义市场经济,因此要加强对名人广告的管理,以法约之,提高对名人的道德要求,规范广告市场。
补充资料：名人
1.著名的人物。 2.有名籍的人。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条