1) blind advertisement
匿名广告
2) anonymous informer
匿名告发人
3) anonymous letter of accusation
匿名控告信
4) Re-understanding of the advertisement
广告正名
5) celebrity advertisement
名人广告
1.
Research on the influence of celebrity advertisement to the consumption attitude of the "fans"
名人广告对“粉丝”消费态度的影响研究
2.
By discussing BSS, including its concepts, categories and function, this article shows the differences between BSS and celebrity advertisements.
因此 ,必须澄清品牌代言人基本概念 ,包括品牌代言人的概念、类型和作用 ,从而正确认识品牌代言人策略与名人广告在外在形式、指导思想、实际效果、企业运作等方面存在的巨大差异 ,即 :名人广告只是一种广告表现形式 ;而品牌代言人战略则是关系品牌建设的战略决策内容。
3.
But study in celebrity advertisement is not systematic and theoretical, and it needs reasonable theoretical structure to reconsider.
现在，名人广告铺天盖地，请名人作广告已成为广告界最常用的说服手段之一。
6) celebrity endorsement
名人广告
1.
Most researches on celebrity endorsement are based on the Source Credibility Model, Source Attractiveness Model, Match-Up Hypothesis and Meaning Transfer Model and concentrated on the endorser s credibility (including expertise and trustworthiness), attractiveness and congruence.
多数有关名人广告的研究,以信息源可信性模型、信息源吸引力模型、匹配假设和意义迁移模型为理论基础,关注的主要是:名人的可信性、吸引力和名人-产品形象一致性。
2.
Fierce global competition and the ongoing development of mass media make celebrity endorsement an increasingly preferred choice of enterprises.
激烈的全球竞争,大众传媒手段的不断发展,使得名人广告日益成为商家在广告大战中的新宠。
补充资料：匿名
不写姓名或隐瞒真实的姓名：匿名信｜匿名帖。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条