A Research on Application of Key Account Marketing in IT Product Marketing;

A Research on Key Account Marketing Strategy of Industry Product Marketing;

By analyzing the connotation of E-commerce logistics distribution, paper puts forward a view that a reasonable and high effective E-commerce logistics distribution system should be an integrated system which is built by physical distribution net, virtual distribution net, and customer marketing net.

Considering the enterprise integration principle of the logistics resources,this paper is planning to put integration of the implementing ability resources,customer resources,information resources into effect,and puts forward a lot of concrete measures according to the national conditions of our country,thus realizing optimization of the total course of integration.

In the 21st century, along with the change of environment in domestic and foreign market, the competition for limited customer resources is gradually beyond that for traditional product and service, which becomes the focus of enterprises competition.

The customer-centeral competing pattern is replacing the product-centeral one to make customer resource the most important to logistics enterprises,while out-sourcing demands progress from storage and transportation to increment and integrative service.

With the global economy and the unifying service, the customer resource will be the important resource in the 21-century that the enterprises will compete for.

Research of marketing resource allocation based on customer value segmentation

Forenterprises, to evaluate customers effectively, segment them according to their different value,and then distribute the marketing resource e.

The emphasis and core of this paper including two parts, the first the evaluation method of customer value is set up, and the second the enterprise marketing resource is allocated effectively on the base of analyzing the customer value.