Independent Innovation and the Upgrade of Brand Competitiveness of Private Enterprises;

A Study on Brand Competitiveness Based on Customer Value of Clothing Enterprise in China;

Study on the Brand Competitiveness of Poultry in Hebei Province;

The Construction of Systematic Index of Regional Ttourism Industry s Brand Competence Evaluation;

This paper takes a far more perspective on building brand competence in real estate enterprises, by discussing the own economics characters in property market and property products, shows some approach to increase and strengthen it.

Based on systemic hackling much research literature about brand competence in the academia,the article clarifies the definition and meaning of brand competence,presents the created mechanism of brand competence,designs the loyalty factors model of brand competence s evaluation in consumer s views and points out the research directions in the future.

The article discussed the connotation of emotion marketing,elaborated the relations of the emotion marketing and the brand and pointed out the way to promote the brand competitive power by emotion marketing.

Study on the Countermeasure of Lifting Chinese Enterprise Brand Competition;

At present the competition of dairy industry is increasingly reflected in its brand competition.

With the changes in the pattern of market competition, Chinese enterprises have changed purely competitive products to brand competition.